Best Digital Signage for Real Estate - Joe Stephenson, REALTOR®

REAL ESTATE AGENT / DIGITAL SIGNAGE

Real estate is a very competitive industry. To stay ahead of the curve, you need to make use of the latest technology.

Digital signage display can revolutionize real estate marketing by seamlessly integrating social media content and videos, bringing properties to life and showcasing the vibrant neighborhood, ultimately enhancing the selling experience.

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One of the most effective ways to do this is by using digital signage. HootBoard offers the best digital signage products for real estate.

1). HootBoard

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In our professional real estate new homes office, we use HootBoard’s digital signage software to create a more effective way to engage clients and boost sales. I love how easy it is to use the HootBoard system; the intuitive interface allows us to provide interactive floor plans and display high-resolution images effortlessly.

The sleek design of the digital signage solution not only looks cool but also helps attract potential buyers and showcase our commercial properties effectively. As real estate agents, this tool has become indispensable in the real estate industry for enhancing client interaction and driving business growth.

HootBoard Features For Real Estate Professionals

Feature	What It Can Do	Benefits for Real Estate Brokers
Easy-to-use software platform	Customize digital signage quickly to fit needs and add content easily.	Streamlines updates on property listings and recently sold properties.
Engaging Content	Dynamic and interactive displays attract more customers.	Helps in drawing attention to key listings and open houses.
Ease-of-Use	Easy to install, set up, and manage content across multiple devices.	Ensures seamless integration in the real estate office environment.
Scalability	Supports large numbers of displays and content in high-traffic areas.	Grows with your business, providing flexibility in displaying property listings.
Analytics	Provides data on viewer engagement and interaction with content.	Helps in understanding which property presentations are most effective.
Support	24/7 customer support and training resources.	Ensures you can get help whenever needed, minimizing downtime.
Pricing	Varies based on features; options for monthly or one-time fees.	Allows you to choose a plan that matches your budget and needs.

2). TVQue

Pros

High-Resolution Screen – Delivers sharp images, making property listings visually appealing.
Versatile Location Options – Can be placed in various locations within a real estate office or lobby.
Engaging Content Capabilities – Supports dynamic content, which can keep potential buyers and sellers interested.
Brand Enhancement – Elevates the real estate agency’s brand by showcasing professionalism and modern technology.
Power Efficiency – Designed to consume less power, making it cost-effective over time.
Community Engagement – Displays can be used to share community news and events, fostering a sense of community.
Easy Integration – Can be easily integrated with existing systems to streamline content management.

Cons

Initial Purchase Cost – The initial investment for high-quality screens can be significant.
Space Requirement – Requires sufficient space for installation, which may be a limitation in smaller offices.
Maintenance – Regular maintenance is required to ensure optimal performance.
Technical Expertise – May require technical expertise to set up and manage effectively.
Content Management – Continuous content updates are necessary to keep the information relevant and engaging.

3). Raydiant

digital signage on a sidewalk that shows real estate for sale

Pros

High-Quality Hardware – Durable and reliable digital screens designed for continuous use.
Easy Content Control – Simple to manage and update content remotely, ensuring real estate digital signs are always current.
Versatile Branding – Enhances branding efforts by displaying professional visuals and company promotions.
Engages Viewers – Captures attention with high-definition displays, making property presentations more compelling.
Supports Multiple Locations – Ideal for businesses with multiple offices, allowing for centralized control of all screens.
Comprehensive Services – Offers a wide range of services, including installation and ongoing support.
Scalable Solutions – Can be scaled up as your real estate agency grows, accommodating increased demand for screen space.

Cons

Initial Investment – Higher upfront cost for installation and hardware setup.
Ongoing Costs – Subscription fees for content management and software updates.
Dependency on Internet – Requires a stable internet connection for optimal performance and content updates.
Learning Curve – May require some training for staff to fully utilize the system’s capabilities.
Maintenance Needs – Regular maintenance needed to ensure the hardware operates efficiently.

4). yodeck

digital signage that shows a property listing

Pros

User-Friendly Interface – Easy to set up and operate, making it ideal for real estate digital signs.
Cost-Effective – Affordable pricing plans suitable for small to medium-sized real estate agencies.
Cloud-Based Management – Allows content management of digital screens from anywhere, enhancing property management efficiency.
Scalable Solutions – Can easily scale up to accommodate more digital signage displays as your business grows.
Interactive Features – Supports interactive elements like virtual tours and floor plans to engage potential clients.
Content Scheduling – Advanced scheduling features to ensure the right information is displayed at the right time.
Remote Updates – Enables remote updates to digital signage technology, keeping all screens current with minimal effort.

Cons

Limited Advanced Features – May lack some advanced features available in higher-end digital signage solutions.
Internet Dependency – Requires a stable internet connection for optimal performance and content updates.
Occasional Lag – Some users may experience delays in content updates and screen performance.
Support Limitations – Customer support may not be as robust as other premium providers.
Hardware Compatibility – May require specific hardware for full functionality, increasing initial setup costs.

joe and a group of real estate investors sharing information on a digital screan

Common Use Cases for Using Real Estate Digital Signage

Best Ways to Utilize Real Estate Digital Signage	Description
Property Listings Display	Ideal for showcasing high-resolution images of available properties, making it an eye-catching and effective communication tool.
Client Waiting Area	Perfect for keeping clients engaged while they wait by displaying community news, property listings, and digital signage solutions.
Open House Announcements	Use in the lobby to announce upcoming open houses and attract foot traffic, boosting sales and customer engagement.
Brand Promotion	Highlight the brand’s achievements and customer testimonials to build trust with potential clients, providing social proof through digital displays.
Interactive Presentations	Leverage the screen for interactive floor plans and virtual tours during client meetings, offering unique features and innovative solutions.
Community Events	Display local community events to show involvement and foster a connection with the community, enhancing the real estate agency’s presence.
Market Trends	Show current market trends and statistics to educate potential buyers and sellers about the real estate market, providing real-time updates.
Client Information Centers	Provide valuable information about the real estate market and available services in client waiting areas through engaging digital sign content.
Office Lobbies	Enhance the professional appearance of real estate agencies by showcasing company achievements and promotions in the office lobby.
Event Promotions	Advertise upcoming open houses and community events to increase attendance and engagement, utilizing digital signage displays.
Brand Messaging	Use digital screens to reinforce the company’s branding and mission, making a strong impression on visitors and promoting agent profiles.
Interactive Tours	Offer interactive virtual tours and floor plans to give viewers a comprehensive view of particular properties, using interactive screens.
Market Updates	Display real-time updates on the real estate market, helping property owners and potential clients make informed decisions.