Free Email Real Estate Drip Email Templates

0:00 what’s up eric b preston here and in today’s video i’m going to show you exactly how to create a drip campaign or workflow that’s going to funnel your 0:06 sales prospects down your sales funnel on total autopilot using automatic text and emails 0:11 and i’m going to show you exactly how to craft that in this video so stay tuned 0:16 [Music] what’s up everybody eric b preston here i get asked every single day of my life 0:22 to help someone set up their drip campaigns now i work in real estate as you probably know and i get asked by agents all the time 0:29 to set up their drip campaigns now i’m of the belief that you this is something that you need to learn how to do this is not something you simply farm 0:36 out or pay someone else to do just because you don’t know how it works or you don’t have time 0:41 to actually figure it out so i’m a big believer that you should never farm this out because these are literally the 0:46 words that are going out to your sales prospects to your potential clients or customers you’re the words 0:52 that you or your company are using so you better have a hand involved in the process 0:58 of what you’re actually saying and the message you want to be getting across i don’t believe you should just pay 1:03 someone else to do it so the reason i created this video is because i get a lot of people asking me how to do this so i’m going to break down the a to z of 1:10 how to actually create a really effective drip campaign what are the actual uh elements that you 1:15 need to include in it how does it relate to your sales funnel and how do they all kind of work together so as always smash that 1:21 subscribe button if you like my content it would really help support my channel and it helps me create better content for you guys 1:27 at the end of the day as always like this video if you do like it at the end dislike it if you didn’t 1:32 because either way that again helps me create better content for all of you guys now without further ado let’s get into this 1:38 video about drip campaigns all right everyone so first things first let’s talk about drips and what do i 1:43 mean by drips or drip campaigns or workflows or cadences there’s a variety of ways to call or 1:49 word a drip campaign and it depends on what actual software you’re using they’re all going to use different words for essentially the same thing now 1:55 all a drip campaign is in really simple terms is a series of automated steps that a leader prospect 2:01 gets taken through when they sign up as a lead on your website or wherever they’re signing up 2:06 for more information about your product or service so how this essentially works in the most simplest terms is this is a 2:12 very basic drip campaign okay and i just want to lay this out for you in kind of very simple terms how this works 2:18 so you get a lead right and this lead could come from anywhere you know in the context of my business we’re running ads on youtube 2:25 and facebook and everything like that i have an online course that i sell to real estate agents on how to do online marketing i also have an agency 2:31 uh where i actually manage uh google and bing ads for real estate agents so um i get leads from all over the place 2:37 you know we run youtube ads facebook ads i do facebook organic content instagram all that kind of stuff they’re coming from a lot of different places right so 2:44 um essentially what happens when i get a lead typically is they’ll go through a flow of emails that are going to try to 2:51 add value to them and in some cases text for the instance of our real estate team when we’re getting 2:57 a real estate leader prospect we’re generating leads primarily through google ads right 3:03 we’re also doing some youtube stuff and some other things to get real estate leads for our real estate team as well so what happens when they become a lead 3:09 right essentially you have your software your crm so your customer relationship management 3:16 software send out on autopilot a series of emails and texts to that prospect to try to funnel 3:23 them further down your sales funnel so it might look something like this right when they sign up they get email number one okay 3:30 then it waits five minutes okay so this is really important um you essentially want to make sure 3:36 that you set this up so immediately they get email number one right then you wait five minutes and they get 3:44 text number one now this could also be a call in some cases like in a lot of times in a lot of cases with 3:50 real estate you want to actually bulldog call your prospects straight away as soon as 3:55 you get them and you want to say something along the lines of hey you know we have a commitment at this real estate team um to actually 4:01 deliver as much value as possible and give you all the answers that you want straight away so that’s why we’re giving you a call i just want 4:07 to find out a little bit more information about what you’re looking for in terms of a property search in x area or city 4:13 something along those lines you you essentially you’re trying to get more information from them and you can do this by calling them a 4:18 call can be a part of your drip campaign right you could get a notification to call them right away and then they could go 4:24 into a series of drips that are automated texts and emails a lot of people don’t if they don’t have like an inside sales 4:30 agent or sales team they don’t have the capacity to call leads right away so that’s when you use more automated systems like just emails and text so 4:37 essentially you send out email one right away or maybe you call them right away but usually you’ll get an email right away as well 4:43 then you wait five minutes in some cases it’s wait three minutes you don’t want it to go out immediately 4:48 the text because then they know it’s not a real person the idea behind the drip campaign is that you kind of want to make it seem 4:54 like it’s actually you or one someone from your client care department uh live responding to 5:01 them right away because it gives you credibility right what happens when a a support team of some software some website or some 5:07 service you’re using reaches out to you after you know five minutes of signing up or five minutes of submitting an inquiry 5:12 to them right any anyone ever use zendesk out there anyone got a support ticket from zendesk they always send you an email right back 5:19 to say hey we got your inquiry we’re working on it just gives you confirmation that like you’ve been heard and someone’s dealing 5:24 with your inquiry right so anyway um oftentimes what we have is this like wait three four five minutes 5:30 send out text number one then wait one minute send out text number two then wait 5:36 another one minute and send out text number three right or maybe it’s wait five minutes and send out text number three 5:42 and what you’re trying to do with this is you’re trying to elicit a response you’re trying to get them to engage back with you in the real estate contest 5:48 your context you’re trying to get them to give you more information about their search what are they looking for so that you can essentially set them up 5:54 on a saved search right so then they go into text three um then you might wait 5:59 one hour and then you might actually call them again or maybe this is your first call there’s a variety of ways you can set up 6:05 a drip or a workflow and i used to work for an agency and we would spend countless hours doing this 6:10 as a team like you know how many emails they get per week how many calls do they get per week how many texts do they get per week 6:16 and you’d essentially design this but you kind of want to design it in a way that you’re adding value to people you want 6:22 to lead with adding value you don’t want to have commission breath you don’t have sales breath you really want to lead with delivering 6:27 content and some of these drip campaigns could be links to videos uh or a series of videos uh they could 6:34 just be value-add emails uh teaching people which is a really good way to go these days um but anyway so say you wait one hour 6:41 then they get a call then maybe you wait here like one day and they get email too right so it’s like email one 6:48 text one text two text three call one email two something like that and this will go on 6:54 for years potentially in the real estate context you kind of wanna have your prospects on 6:59 a drip campaign for two years because what happens is especially when we’re collecting leads 7:05 on say google when people are early on in their search and they’re searching homes for sale in you know seattle um and you could put your ad up 7:12 there oftentimes they’re really early on in their search and they might not actually transact for another nine months um in some cases a year and a half in 7:19 some cases you know two or three months but you want to have these built out so that essentially 7:25 you know you you don’t have to keep following up with your prospects manually because especially with online leads they 7:31 compound over time right so if you’re generating like 100 leads a month which is very typical for what i 7:36 do with for my clients that’s 1200 leads at the end of the year and that’s 2400 leads at the end of 7:42 you know the next year there’s no way you can manage those people in a meaningful way without a sales team right so that’s 7:48 where you have these drip campaigns in place is to automatically keep adding value and following up on your 7:53 prospects for you so that you don’t have to have your hand in it doing it manually all the time right so 7:59 that’s essentially the idea behind a drip campaign is to automate your touch points to stay 8:04 front of mind to add value to build trust to build authority to build a reputation essentially to get 8:10 people to actually reach back out to you respond to you engage with your content more there’s a number of reasons that you’d 8:16 want to have a drip campaign like this in place for your sales process so that’s a drip campaign 8:23 um now i want to talk about how an actual funnel works because i get a lot of questions around this as well so i’ve mapped out a little chart here 8:30 about what a funnel is so a sales funnel is essentially 8:35 you might have heard the term top of funnel top of funnel leads just mean new cold leads that have come in from 8:41 your marketing efforts okay and essentially what you want to do when you get a new lead they’re they’re cold they might have 8:47 just interacted with your ad they might have seen one piece of your content and they might have signed up for like a 8:53 free pdf a free resource they might have signed up for your webinar they might have signed up for a newsletter they might have signed up for 8:58 something right but generally top of funnel up here these are cold leads at the top of the 9:05 funnel okay so essentially what you’re trying to do is you’re trying to move people down the funnel right 9:13 so you want to move leads from cold to warm to hot to appointment or sales call and then to 9:20 a client right now how would you do this well it first starts with marketing okay so any marketing effort it could be 9:28 anything it could be you know sending out postcards it could be uh facebook ads it could be google ads 9:33 could be youtube and these are just examples of things we do could be instagram posts or instagram ads could be a blog you write 9:40 so all of your marketing right um essentially what you’re doing is you’re funneling people from your marketing 9:46 efforts into your funnel okay so whatever your marketing efforts are 9:52 there’s a variety of things you can be doing you’re essentially putting them into your funnel now generally what you 9:57 do is you have one funnel for one specific thing so for example we sell an online course so 10:03 we have ads and content that direct people into our online course funnel 10:08 okay i also have a agency so i have a separate funnel for the content and stuff that i make to 10:15 feed my marketing agency right so essentially you’ll have one batch of 10:20 marketing efforts that will feed one specific funnel and they will all go into the top of funnel right away right 10:26 so these are these are cold leads that come in at the top of your funnel okay so you haven’t really warmed them up yet 10:32 so how do you get leads to go from cold to warm to hot to appointment well that’s where drip campaigns come in 10:39 place right essentially what you’re trying to do is use drip campaigns to funnel leads down from cold to warm 10:46 to hot so these could be calls to qualify them to find out a little bit more about what they’re looking for 10:51 you know in a real estate context have you been pre-approved for a mortgage like how far along are you in your search 10:58 like are you working with an agent or not so you’re essentially trying to qualify them with text you’re trying to get a 11:04 little bit more information from them same with emails you might be sending them video as well 11:09 and this is a great way to move people down the sales funnel from cold to warm to hot to appointment 11:15 is by sending them little videos sending them youtube videos sending them content to try to warm them up and get familiar 11:21 with you and your brand or whatever it may be because at the end of the day when they first come in your funnel they usually 11:26 seen one or two pieces of content and they don’t know like and trust you yet enough to work with you 11:32 so this is all about getting people to know like and trust you more so that they’re actually willing to pay 11:37 you for your product or service at the end of the day so essentially what you want to do is you want to build a marketing campaign 11:44 and you want to build a drip campaign okay and you want to use those in conjunction with your individual sales funnel so you 11:51 might have all the all of your marketing here going to a landing page right so in there might 11:56 be an intermediate step in here which we’ll just say lp so right here would be a landing page so 12:01 all these marketing efforts are pointing to a landing page and then on that landing page you capture their information and then they 12:07 go into your funnel okay now in order to move them through the funnel here 12:12 you essentially want to have these drip campaigns so um how this typically looks now it 12:18 depends on what type of business you’re in but essentially what this kind of looks like is 12:23 at the top of the funnel here you might generate a thousand leads okay so say we generate a thousand leads and 12:29 we generate those for five bucks a lead so we spend five thousand dollars okay so to get fill the top of the funnel 12:35 we’ve spent five thousand dollars let’s say now this is very typical maybe it’s ten dollars a lead and it costs ten 12:41 thousand dollars whatever in order to get those from cold to warm you’re gonna a lot of people are gonna 12:46 drop off right you’re gonna get bad information you’re gonna get people are never gonna reply to you so you might take those 12:51 thousand leads and you might get you know let’s say 500 down to the warm stage so these are 12:57 people who are like maybe they’ve replied to you in an email or a text or maybe they’ve watched a 13:02 video the full length then we can consider them they’ve moved down to the warm stage right 13:08 now in order to get them to the hot stage this another bunch of people are going to drop off so you might only get 13:13 like 100 people down to the hot stage which is hey they’ve actually asked you a question they’ve actually 13:18 really engaged with you on some meaningful level they’ve answered a phone call you’ve actually had a conversation with them and then of all the people you have a 13:24 conversation with the hot stage you might book them into a appointment or a sales call or something like that 13:31 so at this point you might get let’s say 50 people into an appointment out of 13:36 those hundred now of the 50 appointments you might close half of them if you’re good 13:41 and then you’ll get 25 sales okay now if 25 sales were you know like 13:48 a course that sold for one thousand dollars um you would make twenty five thousand 13:53 dollars and then your return on ad spend would be a five x you took five thousand 13:59 dollars and you turned it into uh 25 000 right so that’s very just simple math 14:05 and that tends to be how this kind of stuff works um in a real estate context and i always like to go to this because i mostly work 14:11 in real estate the numbers actually work really really well because i can generate for my clients generally 14:17 five dollar leads in pretty much most markets and at a certain point this gets really really 14:23 fruitful once you get you know a few months into doing it you start actually really closing deals if you have your 14:29 conversion process dialed in because in a real estate context if you generate a thousand leads for five thousand dollars 14:35 and you can get 25 deals out of that so that’s a two and a half percent conversion rate 14:40 at the end of the day which is a good result even if you do a one percent conversion rate so let’s say 14:47 we did a one percent conversion rate on a thousand leads at five dollars a lead then that means we did 10 deals right 14:54 now in real estate context 10 deals is often worth a hundred thousand dollars so you do ten thousand uh gci gross 15:02 commission income um from each deal which is a very typical result some some industry some 15:07 markets it’s way more uh in some markets it’s like twenty thousand twenty five thousand um but if you actually close one percent 15:16 of your real estate leads that we generate through google you can take a five thousand dollar ad spend and you 15:22 don’t have to spend five thousand dollars a month you might be spending 500 or a thousand dollars a month but the point is the same if you do a 15:28 one percent conversion rate which is very typical by using good drip campaigns 15:34 good uh a good structure of calls texts emails sending them video adding value 15:41 to them you can literally take five thousand dollars in ad spend and turn it into a hundred 15:47 thousand dollars because in real estate the numbers are amazing and in most industries if you get a you 15:54 know in the example i showed you here is more typical of a lot of industries you might get a 5x return on your marketing 16:00 investment if you do it well but even a 2 or a 3x is extremely good in most industries 16:05 in real estate you can legitimately work with numbers that are like 25 or 30 x if you do all of this well 16:12 and it doesn’t have to be complicated and i’m going to show you how to actually create a drip campaign in a minute here but 16:18 this does not have to be complicated okay you can literally just run google ads which is a lot of what my 16:25 clients do and i work with clients and teams who do over 100 deals a year from this exact strategy 16:31 you could just spend all your money on google ads you could funnel your google ads and that’s all you could do into a 16:37 well-structured funnel with well-structured drip campaigns uh is if you have a team of like inside 16:43 sales agents or people who are willing to call these leads and that’s their full-time job you can get two to 16:50 three percent conversion rates on google ads you can if you do this well um and then you’re getting like a you 16:56 know this in this case for example you’re working with like a 20x return um and if you get this is just your your 17:04 initial return is this hundred thousand dollars on this five thousand dollar spend but if you get some referral business 17:10 out of that out of these 20 out of these 10 deals let’s say you get um between your repeat business and your 17:17 referral business you get another five deals that’s another fifty thousand right 17:24 fifty thousand so now you’ve made a hundred and fifty thousand on a five thousand dollar ad spend and all of a sudden you’re doing a thirty x return 17:30 and it can get even better than that so the numbers really really work so i’m gonna actually show you in my crm here 17:35 how to actually create a drip campaign uh from start to finish so that you know how this actually kind of looks in real 17:41 time and i’m gonna show you some best practices along the way so i use real geeks if you’re a real estate agent 17:48 i work with tons of clients who use real geeks i’ve done a ton of testing around this if you need a website platform uh there 17:54 will be a link in the comments sorry in the uh description on a video where i go over different 17:59 website platforms that are available to you as a realtor i’m also going to link to real geeks down below if you want a good deal on 18:05 them use my link and they’ll take care of you for sure but i recommend them to most of my clients because 18:11 they’re really good at capturing leads there’s some clients i run ads for where we get five dollars a lead with real geeks and we get ten dollars a lead 18:17 with other clients uh with other platforms sorry so the difference can actually be 18:23 astronomical uh if you really scale this up real geeks is a great platform for capturing leads it’s just really good at 18:29 capturing leads and giving people exactly what they want but that’s a bit of an aside so 18:34 essentially what i’m going to do here in real geeks is i’m going to go over to my workflow drip area 18:40 and this is essentially where i would build out a workflow now a lot of crms are gonna have built-in workflows that you can just add 18:47 and edit and this is one of the easiest things you can do so in real geeks i can click on the top and click add a workflow and i can 18:53 actually go to the library of workflows right and i can actually see all these workflows and drip campaigns that 19:00 they’ve um already have in here that you can just take over and you can use right so a lot of these are going to be 19:06 like you can see here email and sms so like this one is just a 18 email sequence right this one’s a four 19:13 email sequence this one is a three email and two sms sequence um so you can pick these and you can 19:20 modify them but i’m just going to show you how to do this from scratch so if i just do a new workflow so we’ll 19:25 just say let’s say test test 19:31 drip campaign okay now essentially what i’m going to do here is i’m going to choose when this drip campaign is triggered 19:39 right when it will stop and then i’m going to set up all the steps involved in the 19:44 drip campaign okay so i’m going to choose first my lead source now for us we’re running 19:49 ads to our property search or our agent landing pages okay so i’m actually just going to choose 19:55 these two lead sources so if anyone comes in through our property search as a lead or they come in through one of our agent landing 20:01 pages that’s when this drip campaign will trigger meaning it will go to it’ll go out to leads that come 20:08 through one of those two places on our website for our assigned agent i’m just going to 20:13 put any any agent right so any agent that this gets assigned to you this lead 20:19 i want this strip campaign to go out to them if you only want to make this drip campaign for yourself for example 20:24 with real geeks you can actually assign a drip campaign to only you you and your leads so you can make sure you’re customizing them for yourself 20:31 another thing that i would do is click on automatically stop workflow on communication up here not all crms are going to give you this 20:37 option but generally how this works is if you have a series of three texts 20:42 and they respond after the second text you don’t want the third text going out to them because you’re going to want to get in there and customize the text 20:48 based on what they had replied to you right so you actually generally want it to always automatically stop the workflow upon 20:54 communication is a really good best practice so anyways what i’m going to tell you guys 21:00 is this is really important with real estate if you’re a real estate agent um generally what you want to do with drip campaigns is you want to have two 21:06 of these okay so you want to have your first strip campaign and your second drip campaign automatically set up okay 21:13 now your first one is automatic okay the first strip campaign you want to 21:18 have is to get a little bit more information out of them to get them on a saved search on your 21:23 website now this is really really important because a saved search is generally when they 21:28 sign up on our real geeks website so let me just show you in real time here my website’s wyverhomesearch.com so 21:34 if someone comes in here and they go click on a property right it’s gonna force them for their 21:40 information for them to actually sign up right now when this happens they’re gonna go automatically into a drip 21:46 campaign now the the goal of this strip campaign should be to get them on a saved search because 21:51 when they do this uh real geeks is automatically gonna enroll them on a saved search already so it’s 21:57 actually going to start sending them every day new properties that match their search criteria 22:03 now a lot of times when they first started searching on here they actually the lead or the prospect didn’t really 22:09 customize their search much they must be they might just be searching all properties in seattle now that’s not a really good saved 22:15 search for them because they’re just going to get updated with every property that hits the market in seattle but you want to actually get in 22:20 there and customize that saved search for them because what are people doing when they’re on your website in real estate 22:26 they’re they’re looking for homes and that’s all they want right they don’t really want to be pestered by a realtor necessarily they just want 22:32 homes they just want to look for homes that’s what they’re doing they are just browsing and you’re going to get this a lot with online lead generation 22:38 i’m just browsing and this really is what determines a good agent from a not so good agent in terms of online 22:44 lead generation is how do you get past i’m just browsing well there’s lots of good tools um and scripts you can use to 22:50 get around that but anyway that’s an aside so what you want to do with this first strip campaign 22:55 is you want to get them on a saved search and not just a safe search but a customized safe search 23:00 so you want to find a little bit more information from them so that you know what’s your price range 23:06 how many bedrooms and how many bathrooms are you looking for what area are you specifically looking for what else is important to you so you 23:12 essentially want to find out a little bit more information about what it is they’re looking for so you can customize their saved search 23:18 so they’re getting relevant properties not just all properties okay so that’s your first strip campaign 23:24 once you have success with that so you make contact with them you successfully customize their saved 23:29 search for them then you enroll them in drip campaign number two okay and you have to do this manually 23:36 you go into the lead and you enroll them into that drip campaign now this number two it should be a two 23:42 year long drift campaign and this should be something along the lines of like 23:47 two emails a month one call every three months maybe one text a month as well so this 23:54 should be a two year drip campaign of a series of different things texts emails calls sending them videos 24:02 that just adds value builds trust builds authority builds rapport um and in the eyes of the consumer 24:10 makes it seem like you’re someone that they would want to work with okay so this is essentially the loose structure you should work with so i’m 24:16 going to show you how to set up this first one here just to give you an example so this is automatically going to be 24:22 applied to people who come through our landing page or our property search so what i’m going to do is i’m going to go add step okay 24:28 now it’s going to say how long do you want to wait well my first email i don’t wanna wait at all so i’m gonna put zero hours or zero minutes so send out 24:37 immediately basically now your software it’s gonna look different on every software but this is basically what 24:42 this is gonna say now i’m actually gonna add my first email here i’ve already created this 24:47 strip campaign so i already have a set of emails but what you’re going to want to do is you’re actually going to want to create these emails now what i would 24:54 recommend though is just set up the structure of your drip campaign first and then go in and actually create the content 25:00 so what what i would typically recommend is you can just do it this way if you 25:06 have an isa team or if you have a sales team you can just do you send them a welcome email right away hey thanks for signing up on wifeyhomesearch.com 25:12 just so you know there’s some important features you want to know about um i have a team of a few people here that are full-time connected to our website 25:19 um but the first thing you’re going to want to do is get yourself on a proper saved search so that properties actually come to you you won’t have to go back on the website 25:25 all the time and look at properties if you set up your saved search criteria we’ll actually have automatic listings sent to you every day that fit your 25:31 specific criteria so can i ask you tell me a bit more about you know how many bedrooms you’re looking for what areas you’re looking for your email can say that right 25:39 then oftentimes what we’ll do is with a second email if you don’t have a sales team to actually call them right away because 25:45 the best thing you can do is to try to call them right away okay now some people aren’t comfortable with that some people aren’t available 25:51 to call people right away um so oftentimes what you want to do then is you actually can have a text go out so 25:56 um what i would do here is put follow up call right and so this is if you had an 26:03 actual call so you could put um in right away so zero hours or zero minutes whatever 26:10 create a task to call them so that’s what this will do and this will assign to whoever you want to assign it to but essentially the 26:17 title of this will be like you could call it bulldog call 26:22 means call them twice because 80 of people answer right away when you call them twice but it’s about 30 26:27 on the first dial these days sometimes even lower so if you have a team right 26:34 now what you can do is you can add a task so this would be a follow-up task so in 26:39 your crm i’ll present you with a task do today call this lead now a lot of you can’t 26:45 necessarily call people right away so some of you might want to actually text them 26:50 so in this case you could put and then wait five minutes and send an sms 26:57 now in this case i’ve already actually created my text campaigns as well so now what i’m going to do is i’m 27:04 actually going to add a couple more texts in here so i’m going to go add step add step 27:10 and i’m going to put wait five minutes so wait five minutes and then wait one minute 27:16 and then wait one minute so it’s a sequence right first wait five minutes then wait a minute then wait a minute 27:22 you can also have it wait zero minutes so they go consecutively after one another so you can do that as well 27:28 so then i’m going to go sms sms and then i’m going to choose my text 2 and my text 3. and obviously 27:35 you can go in here and you can actually edit the text but basically what this is doing is my 27:40 first text will say something along the line of this it’ll say thanks for signing up on ybrhomesearch.com just a few minutes ago 27:47 my name is agent first name so it’ll actually pull in the first name field of the agent who 27:54 the lead is assigned to okay so it’s important to actually have these fields in there they’re actually 28:00 going to be different depending on your software but they’re going to look something like that and they usually have an 28:05 option to put it in here okay so you can if you add something here like merge field you can put in um agent 28:13 last name agent first name and it’ll actually pull in that information from the lead field in your crm so i’m not going to touch 28:21 this but i just want to give you some context here thanks for signing up on webrhomesuch.com my name is eric i’m one of the licensed managers here full-time 28:26 connected to the website as a resource for you in the second campaign it’ll say something i want to quickly make sure 28:32 you’re set up for success so on and so forth can you tell me a little bit more about what type of properties you’re looking for that kind of thing so i’m not going to 28:38 get into all of the details and the nitty-gritty of the content in this video but just give you a loose structure to 28:44 work with so we send out three texts then we’re gonna have another email that goes out and this might go out 28:50 maybe one day later or maybe a few hours later right so we could say one day later we 28:56 have an email go out and this email will be our email number two which i’ve already created 29:02 you could also add in here another step you can just move these steps around freely right so i might add one step in here where 29:08 after these texts i might wait four hours and then i might have a follow-up call right 29:14 so now i’ve actually put in a task in there to actually call this lead right so at first they get a welcome email then 29:20 they get three texts a lot of people aren’t going to reply so then i have a note in my crm four hours later to say 29:26 hey eric call this lead they signed up a few hours ago they got your text they didn’t reply so then i want to actually call them 29:32 right maybe they won’t answer maybe i’ll leave a voicemail so then i’m gonna actually wait one more day and then i’m actually gonna send our 29:39 second email right then i’m gonna wait one more day and i’m gonna send our third email 29:44 right then i’m gonna wait one more day and i’m gonna send our fourth text 29:51 right and then i’m gonna wait zero minutes and i’m gonna send our fifth text 29:59 right so the next day the text might look hey i just wanted to check in uh making sure you’re happy with and receiving like the 30:05 property alerts that our website’s been sending you i just want to make sure you’re happy with these is there anything i can get in and customize for you okay so 30:12 so you see you’re starting to see how this works right this first campaign of events this series of 30:18 events is designed to get more information out of the lead so that they can essentially 30:24 [Music] provide you with a little bit more information to work with as an agent to actually serve them better and send 30:32 them more valuable information to send them more valuable properties right so that’s what this is 30:37 all about is using a drip campaign like i listed here of calls texts emails 30:43 and in these vid in these emails a good thing to do is actually send them videos so let me 30:48 give you an example some context here uh what we had done uh one time was we 30:53 actually had a google ad targeting people searching for foreclosures now 30:59 people searching for foreclosures on google um essentially if you went foreclosures for 31:05 sale in whatever city um we would have a ad pop up so real really what’s going on 31:12 here is these people are searching for foreclosed homes so people who’ve not been able to afford their mortgage 31:18 payment and the homes been foreclosed so what are these type of people actually looking for they’re looking for a deal 31:24 right but the reality is most people don’t know the risks involved or the process behind 31:30 buying a foreclosure right so what we would do when i was working with a team on this 31:35 is we actually had their team leader create a video that described the 31:40 difference between buying a foreclosed home and a regular property right and we would send that video out in an email 31:47 and a text say hey i noticed you were looking for foreclosures here’s a quick video on on three things you need to know 31:53 about buying a foreclosure as opposed to buying a regular home and what you do in that video is you 31:58 basically lay out the risks involved you but you also want to establish value of yourself you want to establish 32:05 authority you want to establish some kind of rapport with the person because that’s actually going to increase the likelihood that 32:10 next time you call them or text them they’re actually going to reply because you’ve moved them 32:16 from cold to warm in the funnel right you’ve taken them from cold to warm just by 32:23 sending them a video and having them watch it because it’s actually relevant to whatever it is they’re looking for 32:29 so again this is a loose structure for you to work with that applies to nearly every single sales team or sales 32:36 organization out there i used to work for a 20 person sales team where i was closing deals and i would have a whole team of people 32:43 using drip campaigns that would tee up appointments for me to for me to close people into a sale and even after i had appointments with 32:49 people i would have drip campaigns to try to get them into a sale so they’re relevant for any sales organization anything like that so if 32:55 you have any questions about this leave them down in the comments and i’m happy to engage with you throw a hashtag drips down there if 33:02 you’re interested and you like this video if you want to send me a text you can do it at this number 33:07 it’s a great way that i can engage with my youtube followers and people that are watching my content so send me a text i’m not going to spam 33:13 you over text but basically it’s not my personal line just full disclosure it’s a line i use to connect with you 33:18 guys and i might send you an odd text here and there on marketing tips or when i drop a really important video 33:23 i’ll let you know there as well so all right everyone that wraps up today’s video if you want to get in touch with 33:29 me a great place to do it is you can actually text this number that you’ve seen this whole video on my shirt you might have already done that already 33:35 uh but that’s a place where i can connect with my followers and people who watch my videos i might send you little marketing tips here there i might send you a little 33:41 notification when i drop a cool new video that you might want to check out but i’ll never spam you with text so as 33:46 always smash that subscribe button if you like my content it really supports my channel hit that like button if you like this 33:52 video hit the dislike button if you didn’t either way it helps tell me what videos you guys are enjoying so i can create better content for you at the end of the 34:00 day now if you’re a real estate agent and you want to talk about working with me and my team on your google ads strategy and getting 34:07 you an abundance of leads every single month so that you can actually start working on drip campaigns that will fuel 34:13 the conversion process behind those leads that my team can help generate for you leave a comment below or reach out to me 34:19 on facebook either one works and we can set up a time uh where me and you can actually have a 34:24 little 30 45 minute chat about actually having us manage your google ad campaigns for you 34:30 and filling your pipeline so i’m going to leave you with two videos up here that you might enjoy that are relevant 34:35 to drip campaigns uh more related to marketing so check these out uh especially this one on google ads 34:41 it’s one you’re gonna wanna watch for sure um and i will see you all in the next video thanks for watching